Top 5 Film & Television Apps on iOS in Italy: Q1 2024

In Q1 2024, the top 5 film and television apps on iOS in Italy exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Disney+ experienced fluctuations in weekly revenue, starting the quarter with approximately $301K and dipping to around $200K in early March before rebounding to $293K by the end of March. Weekly downloads saw a decline from 21.7K in early January to 11.9K in early February, followed by a recovery to approximately 19.2K by the end of the quarter. Active users showed a downward trend early in the quarter, dropping from 739K to 613K by late January, but then recovered steadily, reaching 730K by the end of March.

Netflix maintained a relatively stable weekly revenue, starting at $76K and fluctuating slightly throughout the quarter, ending at around $68K. Downloads saw a significant drop from 36K in early January to 16K in mid-March, with a notable spike to 22.4K in the last week of the quarter. Active users followed a similar pattern, starting at 2.14M, decreasing to 1.75M in mid-March, and then rebounding to 1.86M by the end of the quarter.

Amazon Prime Video showed a steady increase in weekly revenue, peaking at approximately $60K in mid-March. Downloads fluctuated, starting at 25K in early January, dropping to 15.8K in mid-March, and recovering to 20.5K by the end of the quarter. Active users saw a decline from 644K to 544K early in the quarter, but then rose to 658K in mid-March before ending at 578K.

Crunchyroll demonstrated consistent revenue growth, starting at $25K and increasing to $31K by the end of March. Downloads, however, declined from 5.3K in early January to 2.8K in mid-March, with a slight recovery to 2.9K by the end of the quarter. Active users remained relatively stable, hovering around 42K throughout the quarter.

Paramount+ showed stable weekly revenue, starting at $21K and ending at approximately $20K. Downloads fluctuated, starting at 7.6K in early January, peaking at 9K in early March, and then stabilizing around 4.4K by the end of the quarter. Active users saw a slight decline from 37.7K to 28.8K throughout the quarter.

These insights highlight the dynamic nature of the film and television app market on iOS in Italy. For more detailed data and insights, visit Sensor Tower.